Go-to Marketing Books
I am a member of LinkedIn’s Marketing Over Coffee group. Nathan King recently posted, “I have a growing library of marketing books that cover topics from strategy to metrics to social media, but I always find myself turning to the same one or two books. What are your go-to marketing books?”
Here are the top choices in Go-to Marketing Books suggested by members…
- Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young
- Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard
- Marketing White Belt: Basics For the Digital Marketer by Christopher Penn and Michelle Wolverton
- Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam
- MicroMarketing: Get Big Results by Thinking and Acting Small by Greg Verdino
- Free the Idea Monkey… to focus on what matters most! by G. Michael Maddock and Raphael Louis Vitón
- Look at More: A Proven Approach to Innovation, Growth, and Change by Andy Stefanovich
- Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe
- All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works–and Why Authenticity Is the Best Marketing of All by Seth Godin
- The Art of Problem Solving: Accompanied by Ackoff’s Fables by Russell Ackoff
- The Essential Drucker: The Best of Sixty Years of Peter Drucker’s Essential Writings on Management by Peter F. Drucker
- Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era by Gini Dietrich and Geoff Livingston
- Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition by John Morgan
- Purple Cow, New Edition: Transform Your Business by Being Remarkable -Includes new bonus chapter by Seth Godin
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
- Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
- Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky
- StoryBranding: Creating Stand-Out Brands Through The Power of Story by Jim Signorelli
- Thinking, Fast and Slow by Daniel Kahneman
- Influence: Science and Practice (5th Edition) by Robert B. Cialdini
