Fox Valley’s New North Social Media Breakfast on “Tourism Industry” Features Stephen Kastner… on Panel of Experts, June 15
For more than a decade DesignWise Studios has been promoting Door County’s arts, natural beauty, quiet sports and cultural heritage through various online endeavors including Door County Style, Chefs and Compass Magazines with a strong emphasis on demonstrating the impact of social media.
“At first, there were just eight of us that decided to get together [...]
Earned Media vs Paid Media… But Beware of PR Puffery!
Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy.
“Puff pieces” that have no valid news content will most likely be sent to the trash bin by any news agency. However, if you have a special event, a workshop or if you have [...]
Walking the walk… from passive to active media design
Since I can no longer give advice that I am not applying directly to my own work, I have installed Wordpress and am now proceeding to develop my own DesignWise.net social media consultation Website as an ongoing work-in-progress. Equipping my clients with the capacity to easily communicate is now fundamental to providing [...]
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