Earned Media vs Paid Media… But Beware of PR Puffery!
Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy.
“Puff pieces” that have no valid news content will most likely be sent to the trash bin by any news agency. However, if you have a special event, a workshop or if you have [...]
Walking the walk… from passive to active media design
Since I can no longer give advice that I am not applying directly to my own work, I have installed Wordpress and am now proceeding to develop my own DesignWise.net social media consultation Website as an ongoing work-in-progress. Equipping my clients with the capacity to easily communicate is now fundamental to providing [...]
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