2054? Targeted Advertising and Location-based Advertising is the New Here and Now
“Originally, the whole idea, from a script point of view, was that the advertisements would recognize you – not only recognize you, but recognize your state of mind,” says Jeff Boortz, the creative director and creative lead on the “Minority Report” ads. Once upon a time there were only five media types: TV, radio, billboards, [...]
Online News Eclipses Print in Popularity Says Latest Pew Survey on the Media
A new report from the Pew Internet and American Life project says the Internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV. Even more interesting, Pew says news is becoming social, “For instance, more than 8 in 10 online news consumers get [...]





1 Comment