DesignWise Studios of Door County – Web Marketing, Inbound Advertising, Social Media, Website Design, Video, Facebook

There are plenty of new Facebook users that decide to start creating a business presence by faking a personal profile page. In a short time, most of these business users soon come to realize the shortcomings of such a decision but by then, they might already have hundreds of “friends.” If they are really successful, [...]

I have been putting off my LinkedIn research, knowing full well that the LinkedIn team has not been holding back at all in their full-tilt campaign to challenge Facebook. In the past few months they have expanded LinkedIn’s Facebook emulation to include: status updates, activity streams, company pages, open social apps and Twitter integration. LinkedIn’s [...]

“All media will be personalized in three to five years,” says Facebook’s Chief Operating Officer Sheryl Sandberg. “People don’t want something targeted to the whole world – they want something that reflects what they want to see and know.” Sandberg’s comments, delivered at a conference in September, 2009, may have underestimated the speed at which [...]

The Christmas Story as told through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, Gmail, Foursquare and Amazon…

What if you could scan through the status updates of 500 million people to search for any key words you were interested in tracking? How about if you could split it by gender? What would you search for? YourOpenBook.org says, “Facebook helps you connect and share with the people in your life. Whether you want [...]

“Originally, the whole idea, from a script point of view, was that the advertisements would recognize you – not only recognize you, but recognize your state of mind,” says Jeff Boortz, the creative director and creative lead on the “Minority Report” ads. Once upon a time there were only five media types: TV, radio, billboards, [...]

“For the the Times they are a changin…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others. Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual [...]

Daisey Whitney reports that Google’s Real-time Search Surfaces Tweets, Blogs and Soon Facebook Updates. Last week I decided to add a specific category called Google Watch to my writing and reporting here in the DesignWise Web Marketing blog. With Google controlling approximately 65% of the search market, coupled with the fact that it is an [...]