Is Your Marketing Campaign Still Blowin’ in the Wind? Perhaps, You Might Consider the Art of Gardening
“For the the Times they are a changin…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others.
Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual meeting [...]
New Breed of Cat Morphs to Panther, Advertising Becomes Social
“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney.
Daisy Whitney’s New Media Minute is produced and sponsored separately from Beet.TV.
Old media is scrambling to become [...]
Earned Media vs Paid Media… But Beware of PR Puffery!
Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy.
“Puff pieces” that have no valid news content will most likely be sent to the trash bin by any news agency. However, if you have a special event, a workshop or if you have [...]
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