PR: Gallery Readings with Psychic Lori in Milwaukee at the Brumder Mansion on Sunday, December 4
The following is a recent example of DesignWise Press Release copy writing services. Below is the exact and complete message as delivered to targeted print and broadcast media contacts. We use our DesignWise Constant Contact email manager account to maintain a private media contact lists and to publish and distribute our PR. This permits us [...]
Is Your Marketing Campaign Still Blowin’ in the Wind? Perhaps, You Might Consider the Art of Gardening
“For the the Times they are a changin…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others. Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual [...]
New Breed of Cat Morphs to Panther, Advertising Becomes Social
“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney. Daisy Whitney’s New Media Minute is produced and sponsored separately from Beet.TV. Old media is scrambling [...]
Earned Media vs Paid Media… But Beware of PR Puffery!
Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy. “Puff pieces” that have no valid news content will most likely be sent to the trash bin by any self-respecting news agency. However, if you have a special event, a workshop, a new [...]
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