Your Life is an Open Book… Scanning the Social Grid
What if you could scan through the status updates of 500 million people to search for any key words you were interested in tracking? How about if you could split it by gender? What would you search for?
YourOpenBook.org says, “Facebook helps you connect and share with the people in your life. Whether you want [...]
Get Permission to Advertise… If Not, You Will Most Likely Be Ignored
“According to Forrester Research, 48 percent of consumers today now believe they have the right to decide whether or not to receive advertising.” – Bob Gilbreath in The Next Evolution of Marketing
Consider just exactly what that means as you sit there with that remote in your hand, as you turn on the pop-up blocker in [...]
Happy Birthday Monster-Baby! YouTube Growth Doubles in Less Than a Year!
At 5-years of age, YouTube’s growth curve is more like a moon-launch and network TV may one day be just as nostalgic a memory.
Most of my clients are quite ill-informed when I ask them, “What is the second most popular search engine, right behind Google?” They seem incredulous when I reply,” It’s YouTube.”
Here’s the first [...]
Is Your Marketing Campaign Still Blowin’ in the Wind? Perhaps, You Might Consider the Art of Gardening
“For the the Times they are a changin…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others.
Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual meeting [...]
Twitter Public Awareness Power Tools; Introducing Act.ly and Twibbon
This morning my inbox contained an email from Derrick Crowe at Rethink Afghanistan asking me to sign a petition… but this petition was not like anything I have ever seen.
Politics aside, the campaign connects two new resources detailed below that employ Twitter to promote and maintain their cause. These resources are free and can be [...]
Kodak Zi8 HD Pocket Video Camera Sets New High Mark
The new Kodak Zi8 HD Pocket Video Camera features an external mic jack and up to 32 GB of replaceable memory for 10 hours of on board recording time.
And, that’s not all. The Kodak Zi8 has…
a swing out USB arm, that’s flexible
a removable lithium-ion battery that can be charged in or out of the camera
expandable [...]
New Breed of Cat Morphs to Panther, Advertising Becomes Social
“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney.
Daisy Whitney’s New Media Minute is produced and sponsored separately from Beet.TV.
Old media is scrambling to become [...]
Tired vs Wired, Yahoo vs YouTube and a Quick HD Pocket Camera Revue
You may already know that YouTube is the second most popular… search engine.
For more than a year, YouTube has dominated Yahoo for runner-up status behind Google in the search engine popularity rankings as reported by research firms like Comcast. Partly due to the fact that YouTube videos are now included among the standard Google search [...]
“It’s Alive!” Tinker – a New Twitter Tool with a Great Widget
Tinker, belongs in my toolbox and I need to start using it. Not only will it allow me to follow the ever-changing trends in the thought stream, but I can create widgets for my clients that empower their Websites, taking a static page and making it an entry point to begin or add to the [...]
Microblogging in 140 Characters Leads to 4-Second Microvideos with Robo.to
“With ROBOTO you record short video clips reflecting your current mood and status, and they accompany your status text wherever you send it!”
In May, 2009, Particle, the San Francisco based start-up funded by Justin Timberlake, launched Robo.to – a 4-second video application that allows mobile device or Web cam users to upload and simultaneously post [...]
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