Is Your Marketing Campaign Still Blowin’ in the Wind? Perhaps, You Might Consider the Art of Gardening
Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual meeting about the development of my own plan for an “integrated” advertising campaign – one that would include earned media in the form of traditional [...]
Twitter Public Awareness Power Tools; Introducing Act.ly and Twibbon
This morning my inbox contained an email from Derrick Crowe at Rethink Afghanistan asking me to sign a petition… but this petition was not like anything I have ever seen.
Politics aside, the campaign connects two new resources detailed below that employ Twitter to promote and maintain their cause. These resources are free and can be [...]
New Breed of Cat Morphs to Panther, Advertising Becomes Social
“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney.
Daisy Whitney’s New Media Minute is produced and sponsored separately from Beet.TV.
Old media is scrambling to become [...]
“It’s Alive!” Tinker – a New Twitter Tool with a Great Widget
Tinker, belongs in my toolbox and I need to start using it. Not only will it allow me to follow the ever-changing trends in the thought stream, but I can create widgets for my clients that empower their Websites, taking a static page and making it an entry point to begin or add to the [...]
Microblogging in 140 Characters Leads to 4-Second Microvideos with Robo.to
“With ROBOTO you record short video clips reflecting your current mood and status, and they accompany your status text wherever you send it!”
In May, 2009, Particle, the San Francisco based start-up funded by Justin Timberlake, launched Robo.to – a 4-second video application that allows mobile device or Web cam users to upload and simultaneously post [...]
Earned Media vs Paid Media… But Beware of PR Puffery!
Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy.
“Puff pieces” that have no valid news content will most likely be sent to the trash bin by any news agency. However, if you have a special event, a workshop or if you have [...]
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