Why Does the Old Spice Manly Man Commercial Win Friends (Awards) but Fail to Influence People?
You have probably already seen “The Man Your Man Can Smell Like,” along with more than 15 million other YouTube viewers and countless traditional TV Superbowl fans.
The 30-second Old Spice commercial that features actor and former NFL player Isaiah Mustafa is wildy successful in the ranks of viral social media campaigns and within the ad [...]
Weibo is Chinese for Microblog, Adding a Million New Users a Month
…by comparison, it took Twitter nearly 30 months to attract the same number of users.
China’s version of Twitter is Sina’s Weibo. Currently the leading microbloging site, Weibo is experiencing phenomenal growth since it started about 10 months ago. Weibo currently has approximately 10 million users, averaging to 1 million new users per month.
More celebrities [...]
Fox Valley’s New North Social Media Breakfast on “Tourism Industry” Features Stephen Kastner… on Panel of Experts, June 15
For more than a decade DesignWise Studios has been promoting Door County’s arts, natural beauty, quiet sports and cultural heritage through various online endeavors including Door County Style, Chefs and Compass Magazines with a strong emphasis on demonstrating the impact of social media.
“At first, there were just eight of us that decided to get together [...]
2054? Targeted Advertising and Location-based Advertising is the New Here and Now
“Originally, the whole idea, from a script point of view, was that the advertisements would recognize you – not only recognize you, but recognize your state of mind,” says Jeff Boortz, the creative director and creative lead on the “Minority Report” ads. Once upon a time there were only five media types: TV, radio, billboards, [...]
Online News Eclipses Print in Popularity Says Latest Pew Survey on the Media
A new report from the Pew Internet and American Life project says the Internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV.
Even more interesting, Pew says news is becoming social, “For instance, more than 8 in 10 online news consumers get [...]
Creating e-Books for Kindle and Other Forms of Merged New Media
The shift from ink and paper to the digital realm is simultaneously taking place on at least seven major platforms and tons of electronic devices created and promoted by developers like Amazon, Apple, Google and Sony. I suggest taking a look at Calibre in order to get an overview of the current status of e-book [...]
Walking the walk… from passive to active media design
Since I can no longer give advice that I am not applying directly to my own work, I have installed Wordpress and am now proceeding to develop my own DesignWise.net social media consultation Website as an ongoing work-in-progress. Equipping my clients with the capacity to easily communicate is now fundamental to providing [...]




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