The Never-Ending-Story might serve as an alias title for this work, since the subject of social media is in fact, a rolling ball. But, so is the entire process of writing and publishing in the digital age. With the technological advent of hypertext, the concept of printing anything to paper now seems like a quaint handicap. Hypertext is fundamental to the structure of the World Wide Web, providing an instant, easy-to-use, flexible method of sharing and interlinking global information over the Internet. Throughout this “book” there are words and phrases that are hyper-linked to Websites, articles, videos and expanded reference materials, or to other places within this document itself.

This book is currently published only in Adobe’s Portable Document Format (PDF), a new media platform which supports the hypertextual linking and embedded multimedia ...and this book is only fully functional when the reader is simultaneously connected to the Web. Printing it will actually disable all of the navigational tools, not to mention being a waste of paper.

If you do not already have the free Adobe Reader you can download and then install the latest version from Adobe here: http://get.adobe.com/reader/

This book will continuously evolve in response to the subject, as changes in the realm of social media and marketing dictate. It was first published in late October, 2010 and within several weeks there were 9 significant updates. You are encouraged to subscribe to DesignWise Social Media book’s mailing list to automatically get the latest version upon release.

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This publication is currently provided as a “freemium.” In 2006 venture capitalist Fred Wilson first described this new business concept:

"Give your service away for free, possibly ad-supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base."

Visit the DesignWise News pages to find out more about the company that is following that directive in providing this book. The DesignWise site delivers an ongoing collection of articles and information on social media Web marketing and updates, many of which are included in the latest version of this book. And of course, don’t miss the special offers inside, designed to help you get started in developing a Social Business.