Happy Birthday Monster-Baby! YouTube Growth Doubles in Less Than a Year!
At 5-years of age, YouTube’s growth curve is more like a moon-launch and network TV may one day be just as nostalgic a memory. Most of my clients are quite ill-informed when I ask them, “What is the second most popular search engine, right behind Google?” They seem incredulous when I reply,” It’s YouTube.” Here’s [...]
2054? Targeted Advertising and Location-based Advertising is the New Here and Now
“Originally, the whole idea, from a script point of view, was that the advertisements would recognize you – not only recognize you, but recognize your state of mind,” says Jeff Boortz, the creative director and creative lead on the “Minority Report” ads. Once upon a time there were only five media types: TV, radio, billboards, [...]
The Social Graph API in Google Labs Asks you to Explain Your Relationships rel=?
Links now carry much more data than just a URL, in case you have not yet noticed. I was just working out various ways to add some of my missing Website feeds to Google Buzz when I came across this link… http://code.google.com/apis/socialgraph/. Google says, “We currently index the public Web for XHTML Friends Network (XFN), [...]
Droid vs iPhone, Google’s Open Door Policy Challenges Appleās Control Model
Once again open-source populism takes on a proprietary system where Apple is King. The Android Market is an open service that lets you distribute your apps to any handset users. The Android Open Source Project gives developers complete access to the entire platform source code. The Android SDK provides tools, sample code and documentation needed [...]
Is Your Marketing Campaign Still Blowin’ in the Wind? Perhaps, You Might Consider the Art of Gardening
“For the the Times they are a changin…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others. Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual [...]
Online News Eclipses Print in Popularity Says Latest Pew Survey on the Media
A new report from the Pew Internet and American Life project says the Internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV. Even more interesting, Pew says news is becoming social, “For instance, more than 8 in 10 online news consumers get [...]
Twitter Public Awareness Power Tools; Introducing Act.ly and Twibbon
This morning my inbox contained an email from Derrick Crowe at Rethink Afghanistan asking me to sign a petition… but this petition was not like anything I have ever seen. Politics aside, the campaign connects two new resources detailed below that employ Twitter to promote and maintain their cause. These resources are free and can [...]
Kodak Zi8 HD Pocket Video Camera Sets New High Mark
The new Kodak Zi8 HD Pocket Video Camera features an external mic jack and up to 32 GB of replaceable memory for 10 hours of on board recording time. And, that’s not all. The Kodak Zi8 has… a swing out USB arm, that’s flexible a removable lithium-ion battery that can be charged in or out [...]
How to Claim and Enhance Your Free Business Listing on Google Maps
If you have a physical address you can claim your “bricks and mortar” business location and gain a lot of free advertising space on Google Maps – add up to 10 pictures and 5 videos.
New Breed of Cat Morphs to Panther, Advertising Becomes Social
“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney. Daisy Whitney’s New Media Minute is produced and sponsored separately from Beet.TV. Old media is scrambling [...]






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