DesignWise Web Marketing – Site Design & Inbound Advertising Campaigns with New Media, Video, Blogs, Facebook, Twitter

You have probably already seen “The Man Your Man Can Smell Like,” along with more than 15 million other YouTube viewers and countless traditional TV Superbowl fans.
The 30-second Old Spice commercial that features actor and former NFL player Isaiah Mustafa is wildy successful in the ranks of viral social media campaigns and within the ad [...]

…by comparison, it took Twitter nearly 30 months to attract the same number of users.
China’s version of Twitter is Sina’s Weibo. Currently the leading microbloging site, Weibo is experiencing phenomenal growth since it started about 10 months ago. Weibo currently has approximately 10 million users, averaging to 1 million new users per month.
More celebrities [...]

For more than a decade DesignWise Studios has been promoting Door County’s arts, natural beauty, quiet sports and cultural heritage through various online endeavors including Door County Style, Chefs and Compass Magazines with a strong emphasis on demonstrating the impact of social media.
“At first, there were just eight of us that decided to get together [...]

What if you could scan through the status updates of 500 million people to search for any key words you were interested in tracking? How about if you could split it by gender? What would you search for?
YourOpenBook.org says, “Facebook helps you connect and share with the people in your life. Whether you want [...]

“According to Forrester Research, 48 percent of consumers today now believe they have the right to decide whether or not to receive advertising.” – Bob Gilbreath in The Next Evolution of Marketing
Consider just exactly what that means as you sit there with that remote in your hand, as you turn on the pop-up blocker in [...]

At 5-years of age, YouTube’s growth curve is more like a moon-launch and network TV may one day be just as nostalgic a memory.
Most of my clients are quite ill-informed when I ask them, “What is the second most popular search engine, right behind Google?” They seem incredulous when I reply,” It’s YouTube.”
Here’s the first [...]

“Originally, the whole idea, from a script point of view, was that the advertisements would recognize you – not only recognize you, but recognize your state of mind,” says Jeff Boortz, the creative director and creative lead on the “Minority Report” ads. Once upon a time there were only five media types: TV, radio, billboards, [...]

Links now carry much more data than just a URL, in case you have not yet noticed.

I was just working out various ways to add some of my missing Website feeds to Google Buzz when I came across this link… http://code.google.com/apis/socialgraph/. Google says, “We currently index the public Web for XHTML Friends Network (XFN), Friend [...]

Once again open-source populism takes on a proprietary system where Apple is King.
The Android Market is an open service that lets you distribute your apps to any handset users. The Android Open Source Project gives developers complete access to the entire platform source code. The Android SDK provides tools, sample code and documentation needed to [...]

“For the the Times they are a changin…” The collapse of daily print journalism and traditional broadcast media spells catastrophe to some, opportunity to others.
Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual meeting [...]