DesignWise Web Marketing – Site Design & Inbound Advertising Campaigns with New Media, Video, Blogs, Facebook, Twitter

Today, I had an opportunity to sit in on a marketing pitch being delivered to one of my clients by a radio advertising salesman. I was there for an eventual meeting about the development of my own plan for an “integrated” advertising campaign – one that would include earned media in the form of traditional [...]

A new report from the Pew Internet and American Life project says the Internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV.
Even more interesting, Pew says news is becoming social, “For instance, more than 8 in 10 online news consumers get [...]

This morning my inbox contained an email from Derrick Crowe at Rethink Afghanistan asking me to sign a petition… but this petition was not like anything I have ever seen.
Politics aside, the campaign connects two new resources detailed below that employ Twitter to promote and maintain their cause. These resources are free and can be [...]

The new Kodak Zi8 HD Pocket Video Camera features an external mic jack and up to 32 GB of replaceable memory for 10 hours of on board recording time.

And, that’s not all. The Kodak Zi8 has…

a swing out USB arm, that’s flexible
a removable lithium-ion battery that can be charged in or out of the camera
expandable [...]

If you have a physical address you can claim your “bricks and mortar” business location and gain a lot of free advertising space on Google Maps – add up to 10 pictures and 5 videos.

“Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through ‘earned’ media rather than paid media,” says Daisy Whitney.

Daisy Whitney’s New Media Minute is produced and sponsored separately from Beet.TV.
Old media is scrambling to become [...]

The shift from ink and paper to the digital realm is simultaneously taking place on at least seven major platforms and tons of electronic devices created and promoted by developers like Amazon, Apple, Google and Sony. I suggest taking a look at Calibre in order to get an overview of the current status of e-book [...]

Daisey Whitney reports that Google’s Real-time Search Surfaces Tweets, Blogs and Soon Facebook Updates.
Last week I decided to add a specific category called Google Watch to my writing and reporting here in the DesignWise Web Marketing blog. With Google controlling approximately 65% of the search market, coupled with the fact that it is an ever-changing [...]

I was listening to the monthly music sampler at Utne Reader when I got curious and started poking about. That’s when I discovered the cool and free Yahoo Media Player. Here’s how they describe it…

Adds audio to your site with one line of HTML
Uses simple, easy-to-hack HTML instead of complicated proprietary markup, ushering in the [...]

You may already know that YouTube is the second most popular… search engine.
For more than a year, YouTube has dominated Yahoo for runner-up status behind Google in the search engine popularity rankings as reported by research firms like Comcast. Partly due to the fact that YouTube videos are now included among the standard Google search [...]