DesignWise PR: a press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
We typically deliver PR via email to our own regional lists of assignment editors and reporters at print and broadcast media using Constant Contact. We are thus able to track and deliver followup reports on each release that include open rates and URL click-throughs. We also post our releases on various PR distribution networks and Web magazines depending on the subject matter..
Websites have changed the way press releases are submitted. Commercial, fee-based press release distribution services, such as news wire services, or free Website services co-exist, making news distribution more affordable and a level playing field for smaller businesses. Such Websites hold a repository of press releases and claim to make a company’s news more prominent on the web and searchable via major search engines.
The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional’s client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the basics needed to develop a news story. Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.