Rachel Botsman on the Rise of Collaborative Consumption
“Technology is enabling trust between strangers.” – Rachel Botsman Rachel Botsman writes and speaks on the power of collaboration and sharing through network technologies, and on how it will transform business, consumerism and the way we live. She is the co-author of “What’s Mine Is Yours: The Rise of Collaborative Consumption.” She says Gen Y [...]
WOMMA… How to Get Employes Involved in Word-of-Mouth Marketing! Free Poster
The era of interactive choice and the emergence of vast social networks marks the end of Tell-and-Sell advertising, replaced by authentic Word-of-Mouth sharing, comments, reviews and ratings. Andy Sernovitz teaches word-of-mouth marketing to the biggest brands and to thousands of entrepreneurs and small businesses. He is a popular keynote speaker and CEO of GasPedal and [...]





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