Why Does the Old Spice Manly Man Commercial Win Friends (Awards) but Fail to Influence People?
You have probably already seen “The Man Your Man Can Smell Like,” along with more than 15 million other YouTube viewers and countless traditional TV Superbowl fans. The 30-second Old Spice commercial that features actor and former NFL player Isaiah Mustafa is wildy successful in the ranks of viral social media campaigns and within the [...]
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