Microblogging in 140 Characters Leads to 4-Second Microvideos with Robo.to
“With ROBOTO you record short video clips reflecting your current mood and status, and they accompany your status text wherever you send it!” In May, 2009, Particle, the San Francisco based start-up funded by Justin Timberlake, launched Robo.to – a 4-second video application that allows mobile device or Web cam users to upload and simultaneously post [...]
Earned Media vs Paid Media… But Beware of PR Puffery!
Using Press Releases for advertising purposes is considered earned media – but be careful to see that your PR is truly newsworthy. “Puff pieces” that have no valid news content will most likely be sent to the trash bin by any self-respecting news agency. However, if you have a special event, a workshop, a new [...]
Gaining Face, Getting Sociable… my favorite word is Synergy
The very coolest thing about migrating to WordPress as a fundamental Web design and development platform is the timely social element. My very favorite word is synergy – when the whole is greater than the sum of the parts. When I work within the WordPress community there are simply thousands of smart people working alongside [...]
Walking the walk… from passive to active media design
Since I can no longer give advice that I am not applying directly to my own work, I have installed WordPress and am now proceeding to develop my own DesignWise.net social media consultation Website as an ongoing work-in-progress. Equipping my clients with the capacity to easily communicate is now fundamental to providing an effective and [...]
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